HOW DO YOU CONVINCE EDUCATED PEOPLE TO CARE ABOUT DROPOUTS?

How do you get the generally educated, plugged-in and civic-minded crowd that reads a daily newspaper to care about the plights of high school dropouts? The Billings Gazette offers this take on the consequences of high dropout rates in the state of Montana: "The Great Recession notwithstanding, Montana has a labor shortage looming. Our state’s demographic profile has a paucity of residents in their 20s and 30s. We need those young workers to be well-educated and capable of contributing to their communities." In other words: Who do you want paying taxes and making decisions once you've retired?